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Khairul Syafiqah Mokhtar
Executive Director, People & Admin


Syafiqah (Fifi) serves as the Executive Director, People & Admin, focusing on shaping and executing strategic human resources initiatives aligned with Gobi Partners' vision. She contributes significantly to the success of dynamic startups.

Before her tenure at Gobi, Fifi amassed over 14 years of experience as a strategic and results-oriented HR leader in various industries, including automotive, oil and gas, fashion retail, government-linked companies, and cosmetics. She has a proven track record in implementing best practices, crafting HR policies, and driving organisational transformations. Notably, she excels in supporting workforces of varying scales, managing cross-functional teams, and collaborating with business leaders to achieve strategic objectives. Her expertise in change management, talent development, and cultivating high-performance cultures is widely recognised.

In recognition of her substantial contributions to Human Resources, Fifi was awarded the Dynamic HR Leader of the Year Award in 2023. This accolade reflects her dedication to driving organisational growth, fostering innovation, and effecting meaningful change within the HR landscape.

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