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Celebrities have increasingly diversified their portfolios by supporting innovative startups. Several high-profile figures have invested in Gobi Partners’ portfolio companies, bringing capital, publicity, and strategic advantages. Here are four celebrities making waves in the investment world:
Wristcheck: Jay-Z
wristcheck.com
Jay-Z, the legendary rapper and entrepreneur, has expanded his investment portfolio by backing Wristcheck, a revolutionary platform for buying, selling, and trading luxury watches. His involvement brings considerable attention to the company, which aims to democratise access to high-end timepieces and create a more transparent marketplace. Jay-Z’s investment underscores his eye for emerging markets and disruptive technologies, further solidifying his status as a savvy investor.
Prenetics: David Beckham
prenetics.com
Football legend David Beckham has invested in Prenetics, a leading genetic testing and digital health company. Prenetics focuses on providing accessible and comprehensive health testing solutions, empowering individuals to take control of their health through personalised insights. Beckham’s endorsement and financial support have bolstered Prenetics’ visibility and credibility, helping the company expand its reach and impact in the health tech industry.
Kicks Crew: Kyrie Irving
kickscrew.com
NBA star Kyrie Irving has joined the investment game by backing Kicks Crew, an innovative online marketplace for authentic sneakers. Kicks Crew connects sneaker enthusiasts with a wide array of sought-after footwear, ensuring authenticity and quality. Irving’s investment highlights his passion for sneaker culture and his commitment to supporting platforms that cater to niche markets with dedicated communities.
Kicks Crew: Damien Lillard
kickscrew.com
Joining his fellow NBA player, Damien Lillard has also invested in Kicks Crew, further emphasising the platform’s growing appeal and potential. Lillard’s involvement adds another layer of credibility and reach to Kicks Crew, attracting attention from sneaker aficionados and basketball fans alike. His support helps Kicks Crew continue to expand its offerings and strengthen its position in the competitive sneaker market.
These celebrity investments highlight the growth and potential of Gobi Partners’ portfolio companies and underscore the increasing trend of celebrities leveraging their influence and resources to support innovative startups. As these companies grow, the involvement of high-profile investors like Jay-Z, David Beckham, Kyrie Irving, and Damien Lillard will play a crucial role in their success.